Nashville Web Developer Blog

Is Your Business Ready For A Mobile App?

By JJ Rosen|March 23rd, 2018|Custom Software, Mobile Apps|no comments

Unless your business started with an app being part of your strategy for customer engagement and interaction, there may come a time when you start to wonder if it is time to develop an app. When is the right time to add a mobile app to your offerings?

Abstract futureFirst, consider why you might think you don’t need an app. A lot of business leaders think that a responsive mobile website is an adequate substitute for an app, and most businesses already have a mobile website in place. An app isn’t a substitute for a mobile website, it is a compliment to one. You can use your mobile website to encourage your customers and users to download the app. This lets you engage them on another mobile platform.

The differences between an app and a mobile website are notable. An app has personalization features that can’t be duplicated on a website. Customer engagement becomes much more of a one-to-one experience, like sending personalized notifications and product recommendations. The personal experience can be further enhanced by features like geolocation and push notifications. An example is personalized recommendations based on a user’s current location that you just can’t do as effectively with a mobile site.

You can also open new revenue generating opportunities with a mobile app. In-app advertising is one example. Another is paid upgrades and features. Consider how free game apps bring in revenue by interrupting your experience with ads then charging a small premium charge for the ad-free version.

In the end different businesses have different needs. But if you haven’t considered an app for your business in the past, it might be time to visit the idea.




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